Don’t Get Anchored by Ratings

Photo by Rostyslav Kondrat on Unsplash

There’s a psychological concept you may not have heard of but have undoubtedly dealt with frequently known as the “anchoring effect.” The basic principal of the anchoring effect is that the first number you hear in association with something “anchors” you and you consider all other numbers relative to the first. If the price of an item is marked at $20 and you’re told to make an offer on that item, your offer is going to be based around…